Last Updated: June 2025

1. INTRODUCTION

Ethos Parkour & Movement ("we," "us," "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, website (ethosparkour.com), mobile application, and text messaging services.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

Contact Information: Name, email address, phone number, mailing address

Account Information: Username, password, profile information

Registration Details: Emergency contacts, health information, age, experience level

Payment Information: Credit card details, billing address (processed by secure third-party processors)

Communication Preferences: SMS opt-ins, email subscriptions, notification settings
2.2 Information Collected Automatically

Website Usage: IP address, browser type, device information, pages visited

App Analytics: Device ID, usage patterns, crash reports, performance data

Location Data: General location for service delivery (with your consent)

Cookies and Tracking: We use cookies to enhance your experience and analyze website traffic
2.3 Third-Party Information
We may receive information about you from:

Social media platforms (if you connect your account)

Payment processors for transaction verification

Marketing partners for campaign attribution

3. HOW WE USE YOUR INFORMATION

We use your information to:
3.1 Provide Services

Process registrations and manage your account

Schedule classes and send confirmations

Provide customer support and respond to inquiries

Facilitate payments and maintain transaction records
3.2 Communication and Marketing

Send SMS messages about classes, promotions, and updates (with your consent)

Email newsletters and promotional content (with your consent)

Notify you of schedule changes or important announcements

Conduct surveys and gather feedback
3.3 Safety and Legal Compliance

Maintain emergency contact information

Comply with health and safety regulations

Prevent fraud and ensure facility security

Meet legal and regulatory requirements
3.4 Business Operations

Analyze usage patterns and improve our services

Conduct research and development

Manage our business operations and staff training

4. SMS/TEXT MESSAGING PRIVACY (A2P COMPLIANCE)
4.1 Consent and Opt-In

We only send SMS messages to numbers that have explicitly opted in

Consent is obtained through clear opt-in language on our website, app, or in-person

You can withdraw consent at any time by texting STOP
4.2 Message Content and Frequency

Messages include class reminders, promotional offers, schedule updates, and facility announcements

Frequency varies but typically 1-4 messages per week

We do not send messages outside reasonable hours (8 AM - 8 PM local time)
4.3 Data Sharing for SMS

We use GoHighLevel as our SMS platform provider

Phone numbers are securely stored and not shared with unauthorized third parties

We maintain opt-out lists and honor unsubscribe requests immediately

5. HOW WE SHARE YOUR INFORMATION
5.1 Service Providers
We share information with trusted third-party service providers including:

GoHighLevel: CRM, SMS, and marketing automation platform

Payment Processors: Stripe, PayPal, or other secure payment services

Analytics Providers: Google Analytics, app analytics services

Communication Tools: Email marketing platforms, SMS providers
5.2 Legal Requirements
We may disclose information when required by law, including:

Compliance with legal processes or government requests

Protection of our rights, property, or safety

Investigation of fraud or security issues

Emergency situations requiring immediate action
5.3 Business Transfers
In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the new owner with appropriate notice.
5.4 With Your Consent
We may share information for other purposes with your explicit consent.

6. DATA SECURITY

We implement appropriate technical and organizational measures to protect your information:

Encryption of sensitive data in transit and at rest

Secure servers with regular security updates

Access controls limiting who can view your information

Regular security audits and vulnerability assessments

Staff training on data protection best practices
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. DATA RETENTION
We retain your information for as long as necessary to:

Provide our services and maintain your account

Comply with legal obligations

Resolve disputes and enforce agreements

Maintain business records as required by law
When information is no longer needed, we securely delete or anonymize it according to our data retention schedule.

8. YOUR PRIVACY RIGHTS
Depending on your location, you may have the following rights:
8.1 Access and Portability

Request access to your personal information

Receive a copy of your data in a portable format
8.2 Correction and Updates

Update or correct inaccurate information

Complete incomplete information
8.3 Deletion

Request deletion of your personal information (subject to legal requirements)

Close your account and remove associated data
8.4 Opt-Out Rights

Unsubscribe from marketing communications

Opt out of SMS messages by texting STOP

Disable cookies through browser settings

Limit data collection and processing
8.5 Object to Processing

Object to processing for marketing purposes

Limit automated decision-making
To exercise these rights, contact us using the information provided below.

9. CHILDREN'S PRIVACY
We take special care to protect children's privacy:

We do not knowingly collect personal information from children under 13 without parental consent

Parents/guardians provide consent for participants under 19

Limited information is collected for minors and used only for service delivery

Parents can review, update, or delete their child's information

10. INTERNATIONAL TRANSFERS
If you are located outside Canada, please note that your information may be transferred to and processed in Canada, where our servers are located and our business operates. We ensure appropriate safeguards are in place for such transfers.

11. COOKIES AND TRACKING TECHNOLOGIES

11.1 Types of Cookies We Use

Essential Cookies: Required for website functionality

Analytics Cookies: Help us understand website usage

Marketing Cookies: Used for targeted advertising and marketing campaigns

Preference Cookies: Remember your settings and preferences
11.2 Managing Cookies

You can control cookies through your browser settings, but disabling certain cookies may affect website functionality.

12. THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

13. UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will notify you of material changes by:

Posting the updated policy on our website

Sending email notifications to registered users

Providing in-app notifications
Your continued use of our services after changes constitutes acceptance of the updated policy.

14. CONTACT INFORMATION

For questions about this Privacy Policy or to exercise your privacy rights:
Privacy Officer

Ethos Parkour & Movement

647 Okanagan Ave E #104

Penticton, BC V2A 3K7

Phone:(250) 918-8863

Email: [email protected]

Website: ethosparkour.comFor SMS-Related Questions: